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How to Keep Your Book Alive for Years and Years
By Jeff Davidson MBA, CMC
Strategies for Beyond the First Year
| 1. | Pegging the News |
| 2. | Here's What They're Saying |
| 3. | Trade, Mass Market, and Other Editions |
| 4. | Article Excerpts |
| 5. | Self-initiated Wholesale Buys |
| 6. | Multi-printing P.R. |
| 7. | Derivative Works |
| 8. | Bulk Sale Offers |
| 9. | Affiliations |
| 10. | Catalog Sellers |
| 11. | Newsletter Citations |
| 12. | Combo Packages |
| 13. | Second Edition |
| 14. | Foreign Editions |
| 15. | Institutionalization |
| 16. | Web Strategies |
Strategies after the Initial Publisher
| 1. | Getting Your Rights Back |
| 2. | Self Publishing or Reselling |
| 3. | Two-into-one |
| 4. | Marketing 202 |
| 5. | Other Strategies |